Google Ads is a powerful tool for businesses looking to reach a wider audience and drive sales. However, in order to truly succeed with Google Ads, it is important to choose the right objectives for your business. Whether you are looking to increase brand awareness, drive website traffic, or generate leads, the right objectives will help you maximize your return on investment and achieve your business goals.
In this guide, we will explore the different Google Ads objectives available and provide tips on how to choose the ones that are best for your business.
Sales
This objective can be used to drive sales or conversions online, in app, on your smartphone, or in store. Once a customer has contacted you or is at the buying stage, this is when these ads will be served to them.
Campaigns usedSearch | Display | Shopping | Video
Leads
This objective can be used to drive sales or conversions online, in app, on your smartphone, or in store. Once a customer has contacted you or is at the buying stage, this is when these ads will be served to them.
Campaigns usedSearch | Display | Shopping | Video
Website Traffic
If you are struggling to get traffic to your website this campaign objective can help drive potential customers to your website. Google researches customers and the type of products they show interest in, and finds relevant ads and strategies that can increase visits to your website.
Campaigns usedSearch | Display | Shopping | Video
Product and Brand Consideration
When potential customers are researching or shopping for products, this allows you to encourage those customers to consider your brand. Now you can engage with these potential customers and let them know you are here to assist and satisfy their needs.
Brand Awareness and Reach
Increasing brand awareness is key in promoting your product or service, whether you are just starting out or have been around for ages. Use this objective to introduce a new product you are launching or a new service you are offering.
Campaigns usedDisplay | Video
App Promotion
Marketing your app is made easy with this automated campaign that drives app installs and engagement. Your ads will be displayed on the Google Search Network, the Display Network, Google Play, within other apps, and on YouTube.
Campaigns usedApp
Local Store Visits and Promotions
Drive visits to local stores, including restaurants and dealerships. Local store campaigns are moving to Performance Max campaigns. Performance Max brings you the same optimization benefits, including store visits, call clicks, and directions to help you meet your offline goals.
