Small Business Success with Google Ads

It only takes a quick search on Google to see that there is a lot of concern from small business owners on whether Google Ads will benefit their business on a smaller ad budget. The answer isn’t that straightforward. There are many factors to consider before throwing your hard-earned money into a system you don’t completely understand.

Google Ads allows you to control your ad spend, this means you won’t go over the ad budget that you have allocated. However, this does not mean that Google will use the ad spend in the right places. There is a way to manage your ad spend for optimal performance and mitigate wasting your budget.

Fine tuning your PPC (Pay-per-click) campaigns and prioritizing focused targeting you can determine if your campaigns will fail or succeed. Using a smaller budget forces you to set targets that are more refined to lower your cost per click and cost per conversions. This will require some creative thinking to ensure you mitigate the loss of any ad spend to unwanted traffic.

Determine Your Business Goals

The first step to a successful campaign is determining your goals and objectives. Do you want more traffic to your website (Brand awareness), more sign-ups (Lead generation), or more calls to your business (Conversions).

You will be limited to what campaign objectives you can choose. The best (and cheapest) will be to start off with Responsive Search Ads. Responsive Search ads have been around since the beginning, and the fact that it is still around and stood the test of time shows what a powerful tool it is to this day.

Search Ads are cost-effective and it is the first place people go to when searching for a product or service. You can then create Display Ads (Images) to complement the Responsive Search Ads. Display Ads are most commonly used for retargeting to those customers who have seen your ads before and didn’t convert.